About Sandra & Erin

Photo by Calvin Ho (Social Pixel)
SANDRA PAETSCH & ERIN OSSA: MAKERS
Sandra & Erin are a mom and daughter behind the Orange Avocado Jewelry design company from Edmonton, Alberta. We are a small batch jewelry company creating new collections every year. We specialize in personalized, wedding and permanent jewelry in our home studio in Edmonton.
For over two decades (est. 2004), we’ve been handcrafting jewelry - not just as a business, but as a way of life. What began as a quiet creative practice has grown into a lasting small studio, built with purpose, patience, and an unwavering love for the handmade.
At the heart of our work is a respect for simplicity, natural form, and meaningful detail. We don’t chase trends or mass-produce. Every piece is handcrafted and metal worked with care, from fine silver clay, sterling silver, 14k gold fill and gold - imperfect, tactile, and deeply personal. We believe beauty lives in the small irregularities and the human touch.
After 20 years of solo studio work, something beautiful began to unfold -
my daughter Erin joined the journey.
For the past four years (2022), Erin has been learning the craft. Together we've spent countless hours at the bench, refining techniques, sharing ideas, and creating jewelry that reflects the values Orange Avocado has always been built on. While she's learned the traditional methods behind our work, she's also brought her own fresh perspective and creativity to the studio.
In 2025, Madelaine Fiegel joined our team, bringing exceptional fabrication skills and technical expertise. Her precision, craftsmanship, and behind-the-scenes knowledge have become an important part of what we do every day.
What started as my one-woman studio has grown into a small team of makers. Together, we blend years of experience with fresh ideas, creating handcrafted jewelry that stays true to the quality, care, and signature design that have always been at the heart of Orange Avocado.
Much of our inspiration comes from simple joys - traveling, walking, and cycling through Edmonton’s beautiful River Valley. The landscapes change with every season, and so does our jewelry. It evolves, just like the trails that spark our ideas. At Orange Avocado Jewelry, we challenge ourselves to think beyond the expected, creating timeless designs rooted in natural beauty and made to be worn every day.
Together, we continue to create simple, soulful jewelry for people who value the quiet power of handcrafted pieces.
Each piece created one by one.
WHAT WE MAKE
Minimalist metalwork with a raw, organic spirit
Fine silver clay, 14k gold fill, bronze & solid gold pieces shaped by hand and
refined by fire
Everyday jewelry that feels intimate, expressive, and long-lasting
Whether you’ve just discovered us or you’ve been with us for years - thank you. You’re part of a story that continues to grow with care.
OUR STUDIO
Our studios are composed of various work stations:
Metal clay work, metal working, welding, polishing and jewelry composition.
For 14 years, Sandra worked as a speech-language pathologist, supporting children and adults in a hospital setting. That time offered her a deep sense of connection and care - qualities that continue to shape her work today. Now, Sandra, Erin & Maddi have turned to metal, fire, and their hands to create jewelry that feels raw, intimate, and meaningful. Together, they follow a path of creativity, experimentation, and
making things they truly love.


OUR FAMILY

My Orange and my Avocado
To my daughter who loved oranges
To my son who loved avocados
When they were wee little ones
To my husband who challenges me
To become the best that I can be
And who loves me unconditionally
To my friends & family who support me through my business and life
To my customers & boutique owners who believe in me...
Thank you from the bottom of my heart.
